A Real-World Education
17 projects. 12 non-negotiables. 1 rural village. This is what Year 1 looked like.
Education is about becoming someone —
not memorising something.
We replaced lectures with challenges
You can’t learn confidence from a textbook. Real problems, real customers, real pressure.
We replaced marks with meaning
No CGPA measures whether you can sell, lead, or create. We measure what actually matters.
We replaced fear with experience
Students sold tea to strangers, slept in a village, and pitched to real clients. That’s where growth lives.
Every project was live, messy, and real.
No simulations. No practice runs.
Discount and Barter Challenge
No cash allowed. Students had to sell goods to real people using only words — negotiating, persuading, and bartering their way to a deal on the street.
Real Estate Challenge
Students went out to survey commercial properties across Pune — talking to shop owners, mapping locations, and figuring out what makes a space worth renting.
Excel Challenge
Students built real dashboards and data tools in Excel using actual business data — moving beyond basic formulas to tools that help make decisions.
Kickstart
Students built a product from scratch — designed it, priced it, sold it, and tracked every rupee. A full business cycle in two weeks.
Accounting Project
Students kept live financial records for their own Kickstart business — tracking income, expenses, and profit in real time, not as a classroom exercise.
Business X-Ray
Students spent a full day inside real businesses — cafés, shops, markets — watching how they actually operate and presenting their findings like consultants.
Legacy — Product Design Challenge
Students designed a physical product that represented the Let’s Enterprise identity, then built a prototype and pitched it to a real client.
StorySells
Students learned how to sell through storytelling — writing copy, creating content, and testing which messages actually got people to pay attention.
Service Design Project
Students picked a real café, studied the full customer experience from entry to exit, found what wasn’t working, and redesigned it.
Pune Kabir Festival Outreach
Students designed and ran a live WhatsApp campaign to get young people to attend the Pune Kabir Festival — real audience, real messages, real results tracked.
Travel Project — Rural Immersion
Three days in a remote Maharashtra village with no fixed plan. Students lived with local families, helped with daily work, and navigated a completely different way of life.
Rs.100 Travel Challenge
Students explored three public spaces in Pune with only Rs.100. Every rupee was logged, every space was observed and analysed.
Tea Selling Challenge
Students went to Pune’s streets with a flask of chai and had to sell it to strangers. No stall, no branding — just a pitch and the courage to try.
Weikfield — User Research
Students ran consumer surveys for Weikfield’s custard products — talking to real shoppers, collecting data, and presenting findings back to the brand team.
Must Be Nuts — User Research
Students interviewed urban consumers for Must Be Nuts, a premium snack brand — understanding why people buy, and what the brand should say to them.
IKEA Visit
Students visited IKEA as analysts — studying how the store’s layout, lighting, and flow guide customer behaviour, then presenting it as a retail experience audit.
Cross-Culture Creativity — India x Japan
Students collaborated with Japanese students to create original superheroes blending both cultures — working across language and creative differences to produce something new together.
Gold Medal Mindset
Through theatre exercises, students worked on presence, voice, and how to hold a room. The goal was simple: walk into any space and be taken seriously.
A year measured in experiences, not grades.
In their own words.
“I never thought I could sell tea to strangers — now I’m confident talking to anyone.”
“The Rs.100 challenge made me see how little you need to do something meaningful.”
“I finally understood what I enjoy doing — by actually doing it.”
“Solo travel taught me more about myself than any classroom ever could.”
“These aren’t just projects — they’re life lessons disguised as challenges.”
Year 2 Begins…
Year 2 goes deeper. Real apprenticeships, specialisation projects, and coaching to find your direction.
Apprenticeships with real businesses
Deep-dive specialisation projects
