UGMED Year 1

🛠 Discount & Barter Challenge

No cash. No price tag. Just words. Students had to sell goods using only persuasion and negotiation.

• Persuasion
• Frugality
• Sales
• Negotiation
• Confidence

🏘 Real Estate Challenge

Exploring and documenting commercial properties across Pune.

• Field Research
• Market Comparison
• Communication

📊 Excel Challenge

Data handling, dashboards, and process automation in Excel.

• Data Cleaning
• Logical Thinking
• Decision Trees

🚀 Kickstart

Built a real product from scratch — designed it, priced it, marketed it, and sold it. Every rupee counted.

• Ideation
• Product Design
• Sales
• Team Collaboration
• Accounting

💰 Accounting Project

Maintaining financial statements for Kickstart business.

• Bookkeeping
• Cash Flow
• Profit & Loss Analysis

🔍 Business X-Ray

A full day inside real businesses — cafés, markets, public spaces — mapping how they actually work.

• Interviewing
• Process Mapping
• Presentation

🧪 Legacy –
Product Design Challenge

Designed a physical product embodying Let's Enterprise values — then pitched it to a real client.

• Communication Design
• Prototyping
• Client Understanding

📖 StorySells

Learned to sell with emotion, not just logic — through story, design, and content creation.

• Storytelling
• Copywriting
• Design Thinking

🛠 Service Design Project

Mapped the full customer journey of a real café, identified pain points, and redesigned the experience.

• Empathy
• Journey Mapping
• Prototyping

🎭 Pune Kabir Festival Outreach

Designed and ran a WhatsApp campaign to bring youth to the Pune Kabir Festival. Real audience. Real results.

• Digital Outreach
• Funnel Thinking
• Campaign Planning

🌾 Travel Project – Rural Immersion

Three days in a remote Maharashtra village — no comfort zone, no plan. Just adaptability and curiosity.

• Adaptability
• Communication
• Cultural Sensitivity

💯 ₹100 Travel Challenge

Explored three public spaces across Pune with only ₹100. Every observation, every rupee, intentional.

• Budgeting
• Exploration
• Emotional Intelligence

🍵 Tea Selling Challenge

Armed with a flask and nothing else, students sold tea to complete strangers on the streets of Pune.

• Sales Pitching
• Confidence
• Relationship Building

🍮 Weikfield – User Research

Ran customer surveys for Weikfield's custard products to uncover real buying behaviour.

• Survey Design
• Data Interpretation
• Consumer Insight

🥜 Must Be Nuts – User Research

Interviewed urban consumers to help a niche snack brand understand its audience and sharpen positioning.

• User Interviews
• Market Mapping
• Positioning

🛋 IKEA Visit

A field visit to IKEA to decode how retail design, storytelling, and layout shape customer behaviour.

• Observation
• Visual Analysis
• Brand Experience

🌏 Cross-Culture Creativity – India x Japan

Co-created original superheroes with Japanese peers — blending Indian and Japanese cultural identities.

• Collaboration
• Cultural Awareness
• Creativity

🧠 Gold Medal Mindset

Explored presence, voice, and body language through theatre to build genuine leadership confidence.

• Self-Awareness
• Leadership Presence
• Emotional Intelligence